Planning, coordination and implementation of creative campaigns: You independently manage influencer campaigns - you develop ideas/concepts and accompany them through to implementation (focus platforms: YouTube, TikTok, Twitch, Instagram)
Developing tactical campaign strategies within different budgets
selecting suitable creators for collaborations with artists and influencers
Working closely with the Influencer Relations team which manages the influencer side of the campaigns
Campaign Manager
Requirements
You have successfully completed a university degree in media studies, marketing, communication or comparable professional training
You have at least one year of relevant experience in the field of influencer marketing, you know exactly what is important for a successful social media profile and know the relevant key figures
You have a high level of interest and enthusiasm for trends in the gaming and entertainment industry and a strong understanding of social media platforms and digital applications
You have excellent communication and organizational skills and are able to coordinate and monitor multiple projects at the same time and measure success using KPIs
Identifying new social media influencers and brand ambassadors across platforms such as Youtube, Instagram, TikTok, and Twitch.
Leading two teams of international influencer relation managers
The identification and activation of influencers, along with establishing long-term relationship management, are important aspects that require support.
Support of the influencers during the campaigns
You transfer your acquired expertise in the area of influencer marketing to your team
You analyze your team's performance with the goal to further improve strengths and reduce shortcomings
Head of Team Influencer Relations
Requirements
At least 5 years professional experience in influencer marketing, preferably in a team-leading role
You have a good insight into the influencer landscape and the newest social media trends
You have excellent communication skills and are professionally proficient, well-structured and self-reliant
You have profound experience with social media and their analysis and influencer key data, you feel confident when using the monitoring tools
Excellent English language skills, additional language skills are highly appreciated
